Percival Fashion Film

Percival's 2012 Autumn/Winter Fashion Film is trippy.

Lots of pre-production planning with many edits that are planned to work with each other.

I also like their most of their clothes even though most of the inspiration are stolen the styles are still contemporary.

Lamborghini Countach

People who knows me understands that I'm not a car person. I don't comment on car except the appearance.

And I think this Lamborghini looks nice and the video convinced me how nice it looks.

New GoPro, New Hero

The lightweight camcorder that is currently dominating the extreme sports world has taken to new heights.

 The new GoPro Hero3 that can shoot crazy quailty... more than the DSLRs which can only shoot 1080p HD while this can shoot an incredible 4000p @ 12 frames per sec (which I don't understand why it's 12 yet...). 4Kp is the equal quality on the cinema screen... I'm not saying this can start shooting films but it's incredible quality packed in the size of your hand.

Other features such as 12MP fps burst for photos and 720p 120fps for video. It is also WiFi built in so you can control it whenever you want.

Damn... I want one of those...

By the way Sony came out a Action Cam this year as well.... It's only the same quality as the old GoPro Hero2... but the same price as the Hero3.... you be the judge...

Creative Projects

I always talk about how it's not how much you spend, but how creative you are.

What you need:

• Two white walls
• One white floor
• One projector

Who you need:

• Animator
• Cameraman
• Actor

That's it, the basic set up. See how others creativity just flies off!!!

Although this one done previously, but it doesn't mean it's not creative!!!

Here's what really happened.... Click READ MORE

Spring Breaking

Well Spring is already here and the temperature is rising...very slowly.

Did anyone get a chance to the snow this year? I didn't....

If you're like me then this video can sum up that weekend for you. Snowboard is the way to go!!!

Very nice typography, they definitely knew what they were doing with the video. Bringing the right ND filters to get incredible shallow depth of field in the white, overexposed world. Nice colour grading and I "think" they added the snow flakes for the nice snow falling effect.

I'm very jealous now...lol

JALOUSE Magazine Part II

Posting the JALOUSE Promo video back in 9th Jan 2012, they are coming back with another video!

I like the voice over character that is giving you extra layers of the story and be obvious with what the visual are trying to convey to the audience.

The video was well planned and shot during the happenings of Cannes Film Festival.

These videos are making me wanting to purchase their super chic magazines lol

The Sound of Creation

Many people say sound makes 50% of the film, but many people don't buy that idea.

I hope tis video will solidify that fact.

Unlike a lot of product videos this one takes the extra mile into detail. The sound of dust, sawing, sanding, unlocking, refining and even the interview's audio is very nice and crisp.

I like how that even though they have a slider to make movement shots they still use a lot of still close-ups on the tools, equipment, hands, boards, etc... The lighting is also very balanced as well it's a piece done by the pros because it's so well done.

They use the Red Epic camera which I think is crazy because of all the dust flowing around it might get into the lens elements or the camera... :S

The sound definitely makes this video a whole lot better.

Creative Cinematography by Shwood

Well everyone is trying to be creative these days, it's the way to stand out from the crowd and really embed their work in people's mind, it's been very competitive.

I think one of the ways to become more creative is definitely become more knowledgeable in your field which can be turn into skill.

I just discovered an new technique in this video. Although it's a old technique it hasn't been used in many videos which brings a fresh look into their Lookbook video.

How they achieve this technique is calld "Steroscopy". It creates an illusion to the audience of a 3D depth video. It is achieved by simultaneously recording two video side by side and switching between the shot between moments.

I guess the idea behind using the technique because it is related to eye wear, two optics side by side. Like blinking left and right repetitively.

Anyway I've definitely learnt something, and might be useful in my future videos :)

Renault's Amazing Alpine A110 Video

This is a great car chase video covering all the shots: Long shot, wide shot, close-ups, trailing shots, slow-motion.

The idea behind it was great too using the new Renault car racing against the same man Jean Ragnotti in the old Renault 50years ago.

A brilliant showcase of the new Alpone A110 and the original driving side by side.

Le Miroir

A beautiful short film that takes us through a person's life in 06:20 and only in the bathroom.

I always think that the bathroom is the most personal space anyone can have in a home because your most likely alone and your hygiene, personal belongings, behaviour can be presented in a person's bathroom.

Electric Blue Heaven

Globe video campaigns are always summery. With skaters, surfers as the focus of their products and amazing girls in the back/foreground distracting you constantly. But they always make decent videos and being able to capture amazing scenes and footage.

GoPro HD HERO2

Me and my friends have been making several videos this year and we've been making or going to record a few variety of videos. Such as short films, performances, interviews, weddings etc. We have two cameras: a Canon 7D and a Panasonic GH2. Both highly regarded in the video SLR field but sometimes they have limitations, such as protecting them from being potentially damaged, expenses to spend on their accessories or just simply not being about to capture 120fps (frames per sec) to get some nice slow motion.

GoPro is like the camera that can cover those flaws, mount it high above ground, go underwater, put it near an explosion scene and put it at 120fps to get some awesome production value shots.

There are cons to the GoPro of course, it's the fact that you cannot change the aperture, focal length, white balance etc. It's not the most technical camera but it's damn handy and you can afford it being smashed into pieces risking for your million dollar shot.

This video shows you more ways you can use and abuse your GoPro(s).

Drift Motion

This is like by far the best car race video documentary that I've seen.

The video filter effects, the camera techniques and the audio was crisp.

It's nice to see that they added the extra layer of beauty into the video instead of pure recording the performance of the drivers and cars.

Socks?

Socks are more attention these past few years when the guy are rolling up their pants.

The thing is that I never thought about how you can be judged by them, seeing as thought they are just practical wear and only the men on fashion blogs would consider them as a style accessory.

But this video made by the brand Stance has changed my mind. They broke my theory of the stereotype and showed me that not only the fashion concious men cares about their pattern of the socks, everyone does. From hipsters, rockers, skaters, bikers, hikers, surfers and even your girlfriend cares about the socks you wear.

Maybe you'll need to stock up on some socks.

Very effective video to broaden your brand's market and reach out to more varied customers.

Curious Cultures

This is a video that me and my friends made in June.

Please give us some feedback cause we are trying to improve the next time we make another short.

Hope you guys like it :D

Benz x Film x Skateboard

An abandon theme park, perfect skating venue.

Every shot was done as if it was like a film, nicely thought out and very relaxed.

Just looks like a Sunday afternoon boarding session, wish I was there...

Anyway the kid Kilian Martin is apparaently shaking things up in the skateboard world with new tricks and I do agree, I mean even Mercedes is funding this video, do I need any more proof that this kid is good?

Monday Jam

My friends and I went down to Campbelltown to our friend Kenneth's place.

We chilled out and hang then the musicians took over. lol

Since I don't play music, I recorded it lol

Excuse my nose breathing, cause I was sick yesterday but enjoy.

Need Supply Co. Spring Lookbook 2012

Need Supply Co. is a website that sells fashion clothing.

They have created a video to look at the styles they recommend in their stores for Spring/Summer.

What I love about this video is that they try to recreate the distinguish style of  Wes Anderson.

The 60s, 70s fashion styles, quirky characters and geometric camera angles.

This is a pretty good attempt of his style, so if you admire Mr. Anderson you should be taking notes.

Nixon Lookbook Video

I love the whole style of what the brand Nixon is trying to represent to their audience.

I might just be converted to be a Nixon fan...

Title Designs

How often do you watch the opening titles of a feature film?

How many of them do you even remember?

If you don't remember any of them then the graphic designers ain't doing a mighty job. The director and producer needs to take the blame for it cause the titles are crucial time where the audience decide how much attention to them film.

Don't trust me? Watch these guys explain it to you so next time you can be the critic.