Photographing Extinction

The very popular and successful bag brand incase & the cultural VICE Magazine teamed up to start a project called Picture Perfect.

Basically it is a video series dedicated to documenting the work and lives of their favourite photojournalists. The video gives out insights of the workflow of some the successful photojournalists and also educating us about different cultures and how to be professional in different environments.

This project started in March 2011 and has already 7 videos following different photojournalists around the globe. It was very interesting to see the works of the journalists and how they work accordingly.

This was their latest video following photographer Patrick Brown in Thailand and China, talking about the issues on illegal animal product trading and how it has lead to animal extinction.

It's great to see that VICE magazine and incase have invested in these project to share to world.

Discotecture???

When was the last time you stepped into a nightclub and went

"wow...this is the coolest place ever"

I haven't been in a place like that in Sydney but I haven't gone out much to judge.

So what makes people think it's the best nightclub in town, a place that makes people want to return every weekend?

The endless list of drinks? The soul pumping music? The neon flashing lights? The artistically decorated area? The soundproof quiet zone? The spacey spotlighted dance floor? The hand picked handsome looking staff?  The cool network of hipsters?

I don't think a lot of people actually thought about the elements of clubs they go into, it's most probably just the "right vibe".

VICE Magazine & Heineken  is doing a series on Discotecture, discovering all the creative elements that goes into a nightclub.

P.S. The nightclubs in NYC looks so crazy compare to what we have in Sydney...