Brooks x The Royal College of Arts

If anyone is into bicycles, fixies and riding then they must've heard of the great Brooks England company. Specialised in leather seating and quality  bicycle accessories they have dominated the marktet for decades.

One of the great things they are doing is collaborating with the students in The Royal College of Arts they assign the students to come up with Brooks England future products. This is a great way for Brooks to inspire themselves with young creative minds' ideas and also help students to get practical experience as they hope their products be chosen and manufactured.

I wish more companies will collaborate with Arts institutions because I think it will benefit both the company and the students.

Here's a video of the successful process.