Discotecture???

When was the last time you stepped into a nightclub and went

"wow...this is the coolest place ever"

I haven't been in a place like that in Sydney but I haven't gone out much to judge.

So what makes people think it's the best nightclub in town, a place that makes people want to return every weekend?

The endless list of drinks? The soul pumping music? The neon flashing lights? The artistically decorated area? The soundproof quiet zone? The spacey spotlighted dance floor? The hand picked handsome looking staff?  The cool network of hipsters?

I don't think a lot of people actually thought about the elements of clubs they go into, it's most probably just the "right vibe".

VICE Magazine & Heineken  is doing a series on Discotecture, discovering all the creative elements that goes into a nightclub.

P.S. The nightclubs in NYC looks so crazy compare to what we have in Sydney...